6. Spin Out - With Support
As the startup matures, it builds
its own team and identity.
But it always remains:
Majority-owned by FairGame
Supported by our shared resources as needed
Fuelled by our playbook, network, and capital
Repeat.
Repeat.
Build.
Launch.
Innovate.
That’s what Fair Game does.
Ideas are easy!
Solving big problems and commercialising them isn’t.
Fair Game
Ventures
ABOUT
Building New Businesses
MVPs are built in weeks, not months
Product-market fit is tested with smarter, faster feedback loops and more accurate data
A centralised high-agency team using AI across design, development, marketing, and operations
Building with integrity
Building for IMPACT
How Our Venture Builder Works
1. Idea Sourcing
We start with high-potential
and high-impact ideas!
Based on real-world problems, founder insight, and emerging trends. We find large problems and pain points to solve
2. Rapid But Deep Validation
Before we build anything,
we pressure-test each idea:
Market research & user pain mapping
We analyse deeply monetisation channels,
routes to market and the competitor landscape
Using simple validation tools (surveys, interviews and feedback loops)
3. Centralised Build
Our in-house team designs and
builds the first version fast:
MVP design and development
Branding, messaging, and positioning
Growth setup, analytics, and launch planning
Everything is built lean, smart, and test-ready
4. MVP Launch & First Feedback
We launch quickly to
gather early insights:
Real user behaviour
Product feedback
Conversion data
We iterate fast
5. Grow & Resource the Business
If early signs are strong, we scale:
We find a CEO, and they take equity in that venture
If required, we find dedicated hires for that venture (BD/sales, ops, product, etc.)
Targeted go-to-market push
Deeper product development
The business starts standing on its own, but still under our umbrella
